Archives for posts with tag: audio book production

While everyone knows that a decently produced audio book with solid voice over talent takes some money, there are ways to capture the essence of your audio book while keeping it within financial reach.

1) Create a list of the absolutes for your particular book and see what there is that can be adapted or changed. For example, many want to have multiple voice over talent read their books. While this might very well be on the “creative” wish list, multiple voice over talent costs significantly more, especially if reading a novel. Consider either having one voice over talent read, who has great voice inflections and create multiple characters, or depending on the book, have a male and female both read your book, but by alternating chapters. The minute you have multiple voice over talent reading the same chapter with intertwining lines, creates an environment where now all of the various voice over talent have to have their schedules cohesive. This creates more strain on great sounding voice talent who would read for us a lower rate, but now they are torn with possible scheduling conflicts and are politely asking for more money, because they will actually make less running around. And the idea that one voice over talent will read in their home studio while another is recording in their home studio, often creates an audio book that doesn’t sound cohesive or flow, but has timing issues and is not convincing. Better to have one great voice over talent read your book, then multiple if not in the same studio reading at the same time.

2) Be sparse with music and sound effects. Unless you are prepared to pay handsomely for great sounding music and sound effects, it would better to have less than more. One mistake that beginning authors make when starting out, is that they want everything including the kitchen sink included and only pay a few bucks for production work. If you listen to many of the best selling authors audio books, you will notice that many if not most, do not have a great deal of music or sound effects. Best practice is to introduce the beginning and chapter entry with music to signal that the chapter is starting.

3) Don’t allow yourself to be lured into the “one stop” shopping with online publishers that get you an audio book – you might as well have not paid for it at all. A poorly recorded audio book is worse than not creating one at all. Do you really want to put your name on an audio book that has lots of hiss, poor reader skills, with choppy audio, dogs and lawn mowers heard in the back ground? Probably not. It would be better to spend a few more dollars on the front end and sell a few more when completed, along with the pride and respect as well as other potential opportunities that might come your way, because your book just sounded more polished and professional.

For advice and pricing of your next audio book production, contact Tom Gauger at 615-300-5030 or and his website


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Audio Book Production has really taken off in recent years as writers, looking for another revenue stream and avenue to push their artistic work, are combining both the text reader apps like the Kindle and others, and are creating their printed book in numerous forms, including audio books.  As the industry continues to expand, and more writers, voice over talent, and audio production companies hit the streets, what really are the crucial criteria that make, for not only a great sounding audio book, but one that sells.

1)  Have an understanding of your overall goals with the production of your audio book.  If you are looking to compete and are looking to garner attention from other various players in the market that might help boost, distribute, or turn your book into a feature film, then know the costs involved and expect to pay more than the guy who says he can record your book with a usb microphone while hearing dogs, over head planes and computer fan noise – that’s not an opinion, that’s just how it goes. Voice over talent, by far, is the biggest cost issue when recording an audio book.  For that reason, it is tempting to visit online sites that have voice over talent representation and look for better rates.  While the rates may be more competitive, you will want to be careful of audio quality that is either noisy, has a grisly high end, or has lots of plosives – plosives can virtually ruin a great book.  Plosives are those low end “thumps” that are generated usually with words starting with a P or a B.  Cheaper mics used by those who do this as a second job, usually are shallow sounding with a harsh edge and because they aren’t doing this as a regular job, are not as adapt at finding the right micing position, to minimize.  This point is not meant to pick apart any voice over talent or their gear, but just to inform you of what’s out there, and to keep you from avoiding what appears to be a “great’ deal, only to be very disappointed.  And this is especially important, because your listeners will most likely be listening for a number of hours.

2) Be reasonable with creative elements.  It never ceases to amaze, how many expect long time frames of music and sound effects all in a 6 hour book with “Hollywood” production, and then wonder why the cost is so much.  With an audio book, quality is king over “hyped” productions.  In other words, it’s far better to have an excellent voice over talent reading your book, with great sonic audio quality, then to either save money, have the guy on the usb mic record it, or include poorly designed sound effects that take away from the original goal and feel of the book, because they don’t sound realistic and pro, but just plain amateurish.  We do lots of great sounding sound effects and scoring, but the amount and length of those are understood up front and it does cost more.

3) Duplication is changing.  With the onset of most newer cars being able to read an mp3 file as well as a CD wav files, duplicating costs have gone down significantly.  Being that numerous hours of mp3 files can be put on a CD, rather than the traditional 80 minutes of wav 44/16 data, the cost savings are dramatic.  If you add up all of the discs, printing, bigger cases and shipping costs, you can save thousands of dollars in duplication costs.  The only downside and reason that some, still duplicate the traditional style, is that older cars, may not read mp3 files.  That is something to consider.  If nothing else, you might just have mp3 downloads available on a website or Audioble, as instant downloads without the fuss and cost of traditional CD duplication.

4) Marketing your audio book is king.  It’s not good enough to have a great sounding audio book, you want to sell it, or have it picked up as a possible movie, or TV mini series or as most want, just to move books.  One of the absolute best ways to market your book is with a great sounding audio book trailer.  Well thought out trailers, much like a film coming out on the big screen, have great looking and sounding trailers, obviously designed to entice you to buy a ticket and see the movie.  You need to do the same thing with your book.  YouTube and audio book trailers are very compelling and while it’s nice to have some sample text from the book to read, it’s another to actually hear the book with great voice over talent reading it and making it come alive in the listener’s mind!

5) Be cautious with online publishers and what they promise.  Usually when online pubs include a number of elements like the audio book recording, the inclusion of “we’ll produce the trailers” you won’t get near the quality as if you handled it apart from the print aspect to your book.  When at all possible, negotiate out the audio book part of the deal and do that on your own.  Cost more – perhaps, but sell more – likely.

Contact ReelMusicianPro at or 615-300-5030

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